I was brought onto this project by Jamie Oliver (not that Jamie Oliver… a different one!) from JOliver Ltd to work alongside him and Danny Wong, helping bring their design vision to life for Frictionless.
The animation is built around the Frictionless brand, using its colours, abstract shapes and graphic movement to communicate the message in a clean, engaging way. It was all about finding the right balance between style and clarity, making sure the visuals felt purposeful while staying true to the brand.
Alongside the main animation, I also created a collection of animated GIFs for the Frictionless website, giving the brand a consistent motion style beyond the hero film and helping carry the same visual language across their digital experience.
Examples:
Projects like this are always enjoyable to work on. Taking a strong design concept and figuring out how it should move is one of my favourite parts of the job, and it was great collaborating with Jamie and Danny to turn their ideas into a polished final piece.
